TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary,
TI  - Principles of Marketing
SN  - 0137006691
AV  - HF5415 .K64 2010 
U1  - 658.8/KOT 
PY  - 2010///
CY  - New Jersey
PB  - Pearson Education Inc.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -