Kotler, Philip. <br/><br/>
Principles of Marketing, Global Edition. 

 - 19th ed. 
 - 1 online resource (769 pages) 
<br/><br/> Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.   Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text. 
<br/><br/><label>ISBN: </label>9781292449333 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8