Kaufman, Ira.

Digital Marketing : Integrating Strategy, Sustainability, and Purpose. - 2nd ed. - 1 online resource (508 pages)

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.

9781351019170


Internet marketing.
Marketing-Management.


Electronic books.

HF5415.1265 .K384 2024

658.872