Cateora Philip R. <br/><br/>
International Marketing 
Philip R. Cateora, R. Bruce Money, Mary C. Gilly and John L. Graham 
 - Nineteenth edition 
 - New York  Mc Graw Hill  2024 
 - xxvi, 710pages  color illustration  27cm 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .C38 2024