Middleton, Victor T. C., <br/><br/>
Marketing in Travel and Tourism / 
Victor T. C. Middleton, Alan Fyall and Michael Morgan, with contributions from Ashok Ranchhod. 
 - 4th edn. 
 - Burlington, MA :   Elsevier Ltd.,   2009. 
 - xxv, 502p. :  ill. (col.) ;  27cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750686938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>G155.A1   / M475 2009 
<br/><br/><label>Dewey Class. No.: </label>910.688/MID