Foundations of menu planning /
Daniel Traster, CCP
- Second edition
- xvi, 251 pages ; 28 cm
Includes bibliographical references and index
Factors that define a menu -- Nutrition and menu planning -- Menu styles and categories. I, Traditional basics -- Menu styles and categories II, Beyond the basics -- Beverage menus -- Standardized recipes and recipe costing -- Menu pricing -- Menu copy -- Unwritten menus -- Layout of the written menu -- Evaluation: menu analysis and adjustment -- How the menu directs business