Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - Ninth edition. 
 - xv, 784 pages :  illustrations, map ;  27 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy. 
<br/><br/><label>ISBN: </label>9780073381008 (alk. paper) 0073381004 (alk. paper) 9780071263351 (pbk.) 0071263357 (pbk.) 
<br/><br/><label>LCCN: </label>2007049708 
<br/><br/><label>Nat. Bib. No.: </label>GBA800019  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Fallstudiensammlung.<br/>Fallstudiensammlung.<br/>Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/02