TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780073381008 (alk. paper)
AV  - HF5415.135 .C72 2009
U1  - 658.8/02 22
PY  - 2009///]
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
KW  - Fallstudiensammlung
KW  - swd
KW  - lcgft
N1  - Includes bibliographical references and indexes
N2  - This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy
ER  -