Hart, Norman A. <br/><br/>
The CIM marketing dictionary / 
 Chartered Institute of Marketing marketing dictionary  Marketing dictionary 
Norman A. Hart 
 - Fifth edition 
 - 206 pages ;  19 cm 
 - Marketing series (London, England). Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."  "First published as Glossary of marketing terms 1977"--T.p. verso 
<br/><br/><label>ISBN: </label>0750623462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H238 1996