Palmer, Adrian.  <br/><br/>
Principles of services marketing / 
Adrian Palmer.  
 - 6th ed.  
 - Maidenhead :  McGraw-Hill Education,  2011.  
 - 525p. :  ill. ;  27cm.  
<br/><br/><label>ISBN: </label>9780077129514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / P173 2011