TY  - BOOK
AU  - Palmer, Adrian. 
TI  - Principles of services marketing
SN  - 9780077129514
AV  - HF5415.13  P173 2011 
PY  - 2011///.
CY  - Maidenhead
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management.
KW  - Service industries
ER  -