White, Roderick, <br/><br/>
Advertising 
Roderick White. 
 - 4th ed. 
 - London:  McGraw-Hill,  c2000. 
 - xviii, 317p. :  bill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071183666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W45 2000