TY  - BOOK
AU  - White, Roderick,
TI  - Advertising
SN  - 9780071183666
AV  - HF5823 .W45 2000
PY  - 2000///
CY  - London
PB  - McGraw-Hill
KW  - Advertising
KW  - Marketing
N1  - Includes index; Includes bibliographical references and index
ER  -