TY  - BOOK
AU  - Doole, Isobel
AU  - Robin Lowe
TI  - International marketing strategy: analysis, development and implementation
SN  - 9781844800254
AV  - HF 1416  .P49 2004
PY  - 2004///
CY  - London
PB  - Thomson Learning
KW  - Export marketing
KW  - Management
KW  - Case studies
ER  -