Nesamoney, Diaz,  <br/><br/>
Personalized digital advertising:   how data and technology are transforming how we market /  
Diaz Nesamoney. 
 - Old Tappan, New Jersey :  Pearson Education,  2015. 
 - xiv, 223 pages :  illustrations ;   24 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780134686189 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior. <br/>Consumers--Research. <br/>Internet advertising. <br/>Digital media. 
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / .N47 2015