TY  - BOOK
AU  - Sayre, Shay.
TI  - Ad campaign planner
SN  - 9780538878944
AV  - HF5823. S275 1998
PY  - 1998///
CY  - Cincinnati
PB  - South-Western College, 
KW  - Advertising
KW  - Handbooks, manuals, etc
N1  - Bibliography: p 112.
ER  -