Shimp, Terence A. <br/><br/>
Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications / 
Terence A. Shimp. 
 - 6th edn. 
 - Mason, Ohio :  South-Western, Thomson Learning,  2003. 
 - xxi, 650p. :  ill. (col.) ;  29cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030352711 (hb) 9780030352713 (hb) 
<br/><br/><label>LCCN: </label>2002071957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123   / .S54 2003 
<br/><br/><label>Dewey Class. No.: </label>658.82  / /SHI