Morrison, Alastair M.
Hospitality and travel marketing /
Alastair M. Morrison.
- 3rd ed.
- Albany, NY : Delmar Thomson Learning, c2002.
- xviii, 625 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780766816053
Hospitality industry --Marketing.
Tourism --Marketing.
TX911.3.M3 / .M67 2002