Morrison, Alastair M.

Hospitality and travel marketing / Alastair M. Morrison. - 3rd ed. - Albany, NY : Delmar Thomson Learning, c2002. - xviii, 625 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9780766816053


Hospitality industry --Marketing.
Tourism --Marketing.

TX911.3.M3 / .M67 2002