Internet marketing : building advantage in a networked economy / Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, & Gordon J. Paddison - 2nd edn. International edition. - Avenue, New York : The McGraw-Hill Companies, Inc., 2004. - xxxi, 743 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0071232591 9780071232593

2002043195


Internet marketing.

HF5415.I265 / .I565 2004

658.84 / /INT