Selling : building partnerships /
Barton A. Weitz, Stephen B. Castleberry, & John F. Tanner, Jr.
- 5th edn.
- Avenue, New York : McGraw-Hill/ Irwin, 2004.
- xxvii, 575 p., N-12, G-13, I-10 : ill. (col.) ; 26 cm.
- McGraw-Hill/ Irwin series in marketing .