TY  - BOOK
AU  - Millward,Helen
TI  - Global marketing: understanding marketing in a globalized business environment 
SN  - 9781398620100 (PDF ebook) :
AV  - HF1416 .M5 2025
U1  - 658.8'4 23
PY  - 2025///
CY  - London
PB  - KoganPage
KW  - Export marketing
KW  - International trade
N1  - Specialized
N2  - Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market
UR  - https://app-kortext-com.mlisicats.remotexs.co/borrow/3337821
ER  -