TY  - BOOK
AU  - Tiffany,Jenna
TI  - Marketing strategy: implementing and measuring a successful marketing strategy 
SN  - 9781398621732 (ebook) :
AV  - HF5415 .T5564 2026
U1  - 658.8'02 23
PY  - 2026///
CY  - London
PB  - KoganPage
KW  - Marketing
KW  - Planning
KW  - Management
KW  - Strategic planning
N1  - Previous edition: 2021; Includes bibliographical references and index; Specialized
N2  - This new edition of 'Marketing Strategy' covers essential topics, from why strategy is important and how to create it, to how to implement it and measure its success. It features new content on the advancement of Generative AI and how to use it, and fresh and updated real-world examples perspectives from international brands such as Disney. The book explores key models and frameworks that can be used to analyse the marketing environment, and offers information on segmentation, targeting and positioning. Chapters are supported by short tasks and templates to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step plan for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business
UR  - https://app-kortext-com.mlisicats.remotexs.co/borrow/3712424
ER  -