Hooley, Graham, <br/><br/>
Marketing Strategy and Competitive Positioning / 
Graham Hooley, Brigitte Nicoulaud, John M. Rudd & Nick Lee. 
 - 7th edn. 
 - Harlow, New York :  Pearson Education Limited,  2020. 
 - xxiii, 594 p. :  ill. (col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. 
<br/><br/><label>ISBN: </label>9781292276540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.127   / .H66 2020 
<br/><br/><label>Dewey Class. No.: </label>658.802  / /HOO