Heath, Ernie. Marketing tourism destinations : a strategic planning approach / Ernie Heath, & Geoffrey Wall. - New York : John Wiley & Sons, Inc., 1992. - xiv, 226 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0471540676 LCCN: 91033980 Subjects--Topical Terms: Tourism.Tourist trade. LC Class. No.: G155.A1 / .H4 1992 Dewey Class. No.: 338.4791 / /HEA