Heath, Ernie.

Marketing tourism destinations : a strategic planning approach / Ernie Heath, & Geoffrey Wall. - New York : John Wiley & Sons, Inc., 1992. - xiv, 226 p. : ill. ; 23 cm.

Includes bibliographical references and index.

0471540676

91033980


Tourism.
Tourist trade.

G155.A1 / .H4 1992

338.4791 / /HEA