Mousavi, Seyed Bahaedin,

Managing e-CRM towards Customer Satisfaction and Quality Relationship / Seyed Bahaedin Mousavi, Abu Bakar Abdul Hamid & Bamdad Partovi. - Singapore : Partridge Publishing, 2019. - xix, 306 p. : ill. ; 23 cm.

Includes bibliographical reference and index.

9781543749991


Customer relations.
Customer satisfaction.
Relationship marketing.

HF5415.1265 / .M68 2019

658.812 / /MOU