Zimmerer, Thomas W.,

Entrepreneurship and new venture formation / Thomas W. Zimmerer, & Norman M. Scarborough. - Upper Saddle River, NJ. : Prentice Hall Inc., 1996. - xi, 680 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0024317403 hardcover 9780024317407 (hardcover)


Entrepreneurship --United States.
Marketing --Management--United States.
New business enterprises --Management --United States.

HB615 / .Z72 1996