@book{2727,
	author = {Hawkins, Del I.  and Best, Roger J. },
	title = {Consumer behavior : },
	publisher = {McGraw Hill/Irwin, },
	year = {2004.},
	address = {Boston :},
	edition = {9th ed. },
	note = {System requirements for computer optical disc: MPC or MPC2-compatible (386 or 486 processor); 4MB RAM; Microsoft Windows 3.1 o }
}