Hawkins, Del I.  <br/><br/>
Consumer behavior :   building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney  
 - 9th ed.  
 - Boston :  McGraw Hill/Irwin,   2004. 
 - 790 p. :   col. ill. ; 
<br/><br/> System requirements for computer optical disc: MPC or MPC2-compatible (386 or 486 processor); 4MB RAM; Microsoft Windows 3.1 o  
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>0072536861  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour--United States <br/>Consumer behaviour --Case studies --United States
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / .H38 2004