TY  - BOOK
AU  - Hawkins, Del I. 
AU  - Best, Roger J. 
AU  - Coney, Kenneth A. 
TI  - Consumer behavior : : building marketing strategy 
SN  - 0072536861 
AV  - HF5415.33.U6 .H38 2004
PY  - 2004///
CY  - Boston
PB  - McGraw Hill/Irwin, 
KW  - Consumer behaviour
KW  - United States
KW  - Case studies
N1  - System requirements for computer optical disc: MPC or MPC2-compatible (386 or 486 processor); 4MB RAM; Microsoft Windows 3.1 o; Includes bibliographical references
ER  -