Allen, Margaret  <br/><br/>
Direct marketing / 
Margaret Allen  
 - London:  Kogan Page,  1997. 
 - 143 p.  ill.  22 cm  
 - Marketing in action series  .
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780749420529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .A45 1997