TY  - BOOK
AU  - Allen, Margaret 
TI  - Direct marketing
T2  - Marketing in action series 
SN  - 9780749420529
AV  - HF5415.126 .A45 1997
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - Direct marketing
N1  - Includes index
ER  -