Aaker, David A <br/><br/>
Marketing Research / 
David A. Aaker  
 - 7th ed  
 - New York :   John Wiley ,  2000. 
 - xvi , 751 p . : 21 cm  
<br/><br/><label>ISBN: </label>9780471363408 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 2000