01186pam a2200361 a 4500 2506614 OSt 20260410165355.0 921224s1993 enka b 001 0 eng 92047341 0415067596 041506760X pbk. 9780415067591 2506614 DLC DLC DLC e-uk--- HF5415.2 .K437 1993 658.8/3 20 Kent, Raymond A. Marketing research in action / Raymond A. Kent. London ; New York : Routledge, 1993. xv, 367 p. : ill. ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (p. [352]-354) and index. Marketing research. Marketing research Great Britain. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BOOKS 0 2748 2748