TY  - BOOK
AU  - Kent,Raymond A.
TI  - Marketing research in action
SN  - 0415067596
AV  - HF5415.2 .K437 1993
U1  - 658.8/3 20
PY  - 1993///
CY  - London, New York
PB  - Routledge
KW  - Marketing research
KW  - Great Britain
N1  - Includes bibliographical references (p. [352]-354) and index
ER  -