Kent, Raymond A. <br/><br/>
Marketing research :  measurement, method and application / 
Raymond A. Kent. 
 - London ;  International Thomson Business Press,  1999. 
 - xiv, 334 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1861521553 9781861521552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K37 1999 
<br/><br/><label>Dewey Class. No.: </label>658.83  / /KEN