TY  - BOOK
AU  - Kent,Raymond A.
TI  - Marketing research: measurement, method and application 
SN  - 1861521553
AV  - HF5415.2 .K37 1999
U1  - 658.83 20
PY  - 1999///
CY  - London
PB  - International Thomson Business Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -