Direct marketing an integrated approach McDonald, William J. Ph. D creator text bibliography mau Boston Irwin/McGraw-Hill c1998 1998 monographic eng
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xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.) William J. McDonald. Includes bibliographical references and index. System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. Direct marketing Direct marketing Case studies HF5415.126 .M395 1998 658.8/4 Irwin/McGraw-Hill series in marketing 0256197830 9780256197839 97027343 DLC 970708 20260421100353.0 4489888