@book{2766,
	author = {Zikmund, William G.},
	title = {Exploring marketing research /},
	publisher = {Thomson/South-Western,},
	year = {c2003.},
	address = {Australia ;},
	edition = {8th ed.},
	note = {Various multi-media instructional materials, including a web site, are available to supplement the text.},
	url = {http://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html}
}