Roberts, Mary Lou. <br/><br/>
Direct marketing management / 
Mary Lou Roberts, Paul D. Berger. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xviii, 447 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130804347 9780130804341 
<br/><br/><label>LCCN: </label>99010509  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .R62 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/4