00879cam a22003014a 45000010008000000030004000080050017000120080041000290100017000700200015000870200018001020350012001200400018001320420008001500500026001580820016001841000023002002450069002232500012002922600055003043000036003593360026003953370028004213380027004495040051004766500022005277000028005492156034OSt20260421104018.0990107s1999    njua     b    001 0 eng    a   99010509   a0130804347  a9780130804341  a2156034  aDLCcDLCdDLC  apcc00aHF5415.126b.R62 199900a658.8/42211 aRoberts, Mary Lou.10aDirect marketing management /cMary Lou Roberts, Paul D. Berger.  a2nd ed.  aUpper Saddle River, N.J. :bPrentice Hall,cc1999.  axviii, 447 p. :bill. ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index. 0aDirect marketing.1 aBerger, Paul D.,d1943-