TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Berger,Paul D.
TI  - Direct marketing management
SN  - 0130804347
AV  - HF5415.126 .R62 1999
U1  - 658.8/4 21
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -