01792nam a2200301 a 4500 15682217 OSt 20260421112911.0 090401s2010 mauab b 001 0 eng 0132465507 9780132465502 DLC DLC BTCTA YDXCP C#P BWX CDX DLC iCATSUC eng HF5429 .B45 2010 658.87 22 /BER Berman, Barry, author. Retail management : a strategic approach / Barry Berman, & Joel R. Evans. 11th edn. Upper Saddle River, N.J. : Pearson Education, Inc., 2010. xxviii, 654 p. : col. ill., col. maps ; 28 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and indexes. An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy. Retail trade Management. Evans, Joel R., author. lcc BOOKS 0 2771 2771 0 0 lcc 0 0 Open DMLIS DMLIS H 2026-04-21 81.00 0 HF5429 .B45 2010 1002790 2026-04-21 11:30:11 1 2026-04-21 BOOKS