a strategic approach Berman, Barry creator author. Evans, Joel R. author. text bibliography mau Upper Saddle River, N.J Pearson Education, Inc. 2010 11th edn. monographic eng

print

xxviii, 654 p. : col. ill., col. maps ; 28 cm. An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy. Barry Berman, & Joel R. Evans. Includes bibliographical references and indexes. Retail trade Management HF5429 .B45 2010 658.87 /BER 0132465507 9780132465502 DLC 090401 20260421112911.0 15682217 eng