International marketing /
Philip R. Cateora, Mary C. Gilly, & John L. Graham.
- 14th edn.
- New York : McGraw-Hill/ Irwin, 2009.
- xxxi, 711 p. : ill. (chiefly col.), maps ; 28 cm.
Includes bibliographical references and index.
0071288384 9780071288385
2008036578
Export marketing. International business enterprises.