Technology Entrepreneurship : Taking Innovation to the Marketplace.
- 3rd ed.
- 1 online resource (440 pages)
Front Cover -- Technology Entrepreneurship -- Copyright Page -- Dedication -- Contents -- About the Authors -- Foreword -- Preface -- Acknowledgments -- 1 Technology Entrepreneurs in the Global Economy -- Introduction -- Trends and Opportunities in Technology Entrepreneurship -- The Global Opportunity -- Intellectual Foundations -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 2 Becoming an Entrepreneur -- Introduction -- Entrepreneurial Persistence -- Entrepreneurial Identity -- The Entrepreneurial Virtues -- Value Creation -- Respect the Market -- Honor Contracts and Promises -- Be Resourceful and Optimistic -- Be Resilient and Rebound From Failure -- Chapter Summary -- Keyterms -- Additional Reading -- 3 Creating Your Venture -- Introduction -- Six Fundamental Venture Types -- Business to Business -- Business to Consumer -- Business to Government -- The Idea Generation Process -- Step 1: Identify a Point of Pain -- Step 2: Innovate a Product or Service -- Step 3: Test Business Models -- Step 4: Customer Acquisition -- The Opportunity Register -- Nontraditional Idea Sources -- Read Alternative Literature -- Visit New Places and Experience New Things -- Meet Thought Leaders -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 4 Understanding Your Market -- Introduction -- The Market -- Market Segmentation Techniques -- Geographic Segmentation -- Demographic Segmentation -- Brand Loyalty Segmentation -- Just-noticeable Difference Segmentation -- Key Element Segmentation -- Product/service Segmentation -- Psychographic Segmentation -- Industry and Competitive Analysis -- Assistance -- General Information -- Industry and Market Information -- Competitive Company and Product/service Information -- Government Sources -- Search Engines -- Trade Associations -- Trade Publications. Customer Value -- Stages in the Buying Process -- Need Arousal -- Information Search -- Evaluation -- Purchase Decision -- Postpurchase Behavior -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 5 Developing Your Products -- Introduction -- Product Planning and Development -- The Idea Development Process -- Describe the Idea and Competition -- Determine the Need -- Modify and Validate -- Develop a Marketing Plan -- Develop the Final Product or Service -- Launch the Idea -- The Concept of Newness -- Newness to the Consumer -- Newness to the Organization -- Newness to the Distribution System -- Opportunity Assessment Plan -- The Diffusion Process -- Adoption Process -- The Product Life Cycle -- Rapid Technology Change in Rapidly Changing Markets -- Disruptive Technology -- Technology and the Market -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 6 Protecting Your Intellectual Property -- Introduction -- IP and Technology Ventures -- IP Protection -- Recognizing IP -- Record Keeping -- Record Keeping Procedures -- Guidelines for Record-Keeping -- Trade Secrets -- Procedures for Trade Secret Protection -- Patents -- The Patent Application -- Written Description -- Claims -- Exclusive Right -- Patentability -- Patent Eligibility -- Novelty and Nonobviousness -- The Patent Examination Process -- Patent Pending -- Patent Ownership -- International Patents -- Copyrights -- Considerations with Respect to Software -- Copyrights and the Internet -- Notice -- Copyright Registration -- Copyright Ownership -- Mask Works -- Trademarks -- Acquiring Trademark Rights -- Use-based Common-Law and Combination Use-Based Registration Systems -- Pure Registration Systems -- Registering a Trademark -- Trademark Notice Symbols -- International Protection of Trademarks. The Strength of a Mark -- Choosing a Mark -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 7 Legal Structure and Equity Distribution -- Introduction -- Ownership and Liability Issues -- Limited Versus Unlimited Liability -- The Extent of Limited Liability -- Choice of Legal Structure -- Sole Proprietorship -- General Partnership -- Limited Partnership -- Corporation -- Structure of a Corporation -- US Tax Laws and Corporation Types -- Maintaining Corporate Status -- Limited Liability Company -- LLC Characteristics -- Limited Liability Entities-A Comparison -- Participants and Capital Growth Strategy -- Taxation -- Distribution of Profits and Losses -- Formalities and Regulatory Burden -- Equity and Equity Types -- Corporate Stocks -- Common Stock -- Preferred Stock -- Preferred Stock Distributions -- Convertibility -- Participating Preferred -- Voting Rights -- Founder's Stock -- Raising Capital -- Equity Distribution in the Nascent Venture -- Employee Stock Options -- Vesting -- Restrictive Clauses -- Tax Issues -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 8 Financing the Venture -- Introduction -- Finance for Entrepreneurs -- Financial Forecasting -- The Sales Forecast -- The Income Statement -- The Cash Flow Statement -- The Balance Sheet -- Financial Statement Analysis -- Financial Management -- Credit and Collections Policies -- Inventory Management -- Purchase of Capital Assets -- Payment of Debt -- Payment of Dividends -- Capital Budgeting -- Key Takeaways -- Keyterms -- 9 Acquiring Capital Resources -- Introduction -- The Role of Capital -- Equity Financing -- Securities and Exchange Commission Rules -- Costs of Equity Financing -- Sources of Equity Financing -- Angel Financing -- Venture Capital -- What Do Venture Capital Firms Look For? -- Debt Financing. Institutional Lender Requirements -- Loan Rates, Payment Methods, and Lender Types -- Small Business Administration Loans -- Fundraising Tools and Techniques -- Subscription Agreement -- Elevator Pitch -- Alternatives to Debt and Equity Financing -- Small Business Innovation Research -- Small Business Technology Transfer -- Bootstrap Financing -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- 10 Launching Your Venture -- Introduction -- The Business Plan -- Writing the Business Plan -- Purpose of the Plan -- Elements of a Business Plan -- Section 1 -- Section 2 -- Description of the Business -- Description of Industry -- The Technology Plan -- The Marketing Plan -- The Financial Plan -- The Production Plan -- The Organizational Plan -- The Operational Plan -- Section 3 -- Market Entry Positioning -- Market Penetration Strategy -- First Mover Advantage -- Value Chain Analysis -- Developing a Contingency Plan -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 11 Marketing Your Venture -- Introduction -- The Marketing Mix -- Product Mix -- Pricing -- Placement (Distribution) -- Promotion -- The Promotion Budget -- International Entrepreneurial Marketing -- Definition of International Entrepreneurial Marketing -- International Entrepreneurial Marketing Terminology -- Aspects of International Trade -- Culture and International Entrepreneurial Marketing -- An International Entrepreneurial Marketing Program -- Measuring the Effectiveness of a Marketing Expenditure -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 12 Contracts -- Introduction -- Sources of Contract Law -- Contract Formation -- The Offer -- The Counteroffer -- Acceptance -- Acceptance Over the Internet -- Revocation of Offer or Acceptance -- Consideration. Defenses Against Contract Enforcement -- Performance and Breach -- Conditions -- Excusing Less Than Complete Performance -- Damages -- Rescission and Restitution -- Specific Performance -- Quasi-Contract -- Reformation -- Anatomy of a Contract -- Preamble -- Recitals -- Definitions -- Performance -- Intellectual Property -- Consideration -- Representations and Warranties -- Indemnity -- Term and Termination -- Miscellaneous Provisions -- Types of Agreements Encountered -- Partnership, Operating, and Shareholders Agreements -- Employment Agreements -- Noncompete Agreements -- Confidentiality Agreements -- Consulting and Development Agreements -- Maintenance and Support Agreements -- Manufacturing Agreements -- Assignment Agreements -- License Agreements -- Patent Licenses -- Know-How Licenses -- Trademark Licenses -- Franchise Agreements -- Technical Services Agreements -- Distribution Agreements -- Value-Added Reseller and Original Equipment Manufacturer Agreements -- Purchase Agreements -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 13 Managing the Venture: Strategy and Operations -- Introduction -- Managing Venture Strategy -- Product and Service Positioning -- Strategy Frameworks -- Strategic Planning -- SWOT Analysis -- Stakeholders and Strategy -- Employees -- Customers -- Suppliers -- Shareholders -- Community -- Managing Venture Operations -- Operations Strategy -- Competitive Priorities -- Operating System Decisions -- Focus, Trade-Offs, and Operations Strategy in a New Venture -- Supply Chain Management -- Process Management -- Process Choice -- Process Analysis and Improvement -- Scalability -- Lean Thinking -- Flexibility -- Key Takeaways -- Keyterms -- 14 Venture Leadership -- Introduction -- Entrepreneurial Leadership -- Influence -- Leadership Skills -- Analytical Skills -- Decision-Making Skills. Communication Skills.
9780128223253
High technology industries-Management. Technological innovations-Economic aspects. Entrepreneurship.