03073cam a2200445 i 4500 23115836 OSt 20260923085204.0 m |o d | cr_||||||||||| 221214s2024 enk ob 001 0 eng 2022055485 9781032380698 (eBook) 9781032380674 (Hardback) 9781003343356 (Paperback) 23115836 DLC eng DLC rda DLC pcc G155.A1 910.68/8 23/eng/20230505 Morrison, Alastair M., author. Marketing and managing tourism destinations / Alastair M. Morrison. Third edition. London ; New York, NY : Routledge, Taylor & Francis Group, 2024. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Second edition: 2019. Includes bibliographical references and index. "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- Provided by publisher. "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- Provided by publisher. Description based on print version record and CIP data provided by publisher. Tourism Marketing. Tourism Management. Print version: Morrison, Alastair M. Marketing and managing tourism destinations Third edition. London ; New York, NY : Routledge, Taylor & Francis Groip, 2024 9781032380674 (DLC) 2022055484 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOKS 3129 3129 2026-10-08 15:58:51 2 G155.A1 M665 2019 10084210 2026-12-07 2026-10-08 2026-09-23 BOOKS 0 lcc 0 0 Open 0 DMLIS DMLIS G 2026-09-23 231