Peter, J. Paul, <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, & James H. Donnelly, Jr. 
 - 11th edn. 
 - New York, NY :  McGraw-Hill Irwin,  2013. 
 - xvii, 796 p. :  ill. (col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077861056  (hb) 0077861051 
<br/><br/><label>LCCN: </label>2012028086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8