01000cam a2200313 a 4500 17384742 OSt 20260923141225.0 120713s2013 nyua b 001 0 eng 2012028086 9780077861056 (hb) 0077861051 DLC DLC DLC iCATS eng HF5415.13 .P387 2013 658.8 23 Peter, J. Paul, author. Marketing management : knowledge and skills / J. Paul Peter, & James H. Donnelly, Jr. 11th edn. New York, NY : McGraw-Hill Irwin, 2013. xvii, 796 p. : ill. (col.) ; 26 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Marketing Management. Marketing Management Case studies. Donnelly, James H., author. lcc 0 BOOKS 3131 3131 2026-09-23 13:34:00 0 HF5415.13 .P387 2013 1003028 1 2026-09-23 BOOKS 0 lcc 0 0 Open 0 DMLIS DMLIS H 2026-09-23 1195.00