Ackert, Lucy F.

Behavioral finance : psychology, decision-making, and markets / Lucy F. Ackert, Richard Deaves. - Mason, OH : South-Western Cengage Learning, c2010. - xxxii, 392 p. : ill. ; 25 cm.

Includes bibliographical references (p. 367-381) and index.

9780324661170

2009932742


Investments--Psychological aspects.
Investments--Decision making.

HG4515.15 / .A29 2010

332.601/9