Ackert, Lucy F. Behavioral finance : psychology, decision-making, and markets / Lucy F. Ackert, Richard Deaves. - Mason, OH : South-Western Cengage Learning, c2010. - xxxii, 392 p. : ill. ; 25 cm. Includes bibliographical references (p. 367-381) and index. ISBN: 9780324661170 LCCN: 2009932742 Subjects--Topical Terms: Investments--Psychological aspects.Investments--Decision making. LC Class. No.: HG4515.15 / .A29 2010 Dewey Class. No.: 332.601/9