Adcock, Dennis. <br/><br/>
Marketing :  Principles and Practice / 
Dennis Adcock, Ray Bradfield, Al Halborg, & Caroline Ross. 
 - 2nd edn. 
 - Long Acre, London :  Pitman Publishing,  1995. 
 - xii, 420 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273607340 9780273607342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A32 1995 
<br/><br/><label>Dewey Class. No.: </label>658.803  / /ADC